Generative Engine Optimisation
Get Cited by AI. Not Just Ranked by Google.
Millions of searches now end with an AI-generated answer — no click required. GEO ensures your brand is the one being cited, quoted, and recommended when ChatGPT, Gemini, Perplexity, and Google AI Overviews respond.
6+
AI platforms covered per engagement
100%
Structured data coverage target
Monthly
AI visibility reporting
15+
Years of search experience
What We Deliver
Visibility Where AI Answers Live
AI optimisation, entity building, and a content strategy designed to earn citations across every major generative engine.
AI Answer Optimisation
We restructure your content so AI systems extract it and cite your brand when users ask relevant questions — across ChatGPT, Gemini, Perplexity, and Google AI Overviews.
- AI content audit & gap analysis
- Answer-layer content writing
- FAQ and Q&A schema markup
- Direct answer block optimisation
- Citation signal building
- Monthly AI visibility reports
Entity & Knowledge Graph Building
AI models answer from entities, not just keywords. We build and strengthen your brand's entity profile so AI systems recognise you as an authoritative source in your industry.
- Brand entity creation & validation
- Wikipedia & Wikidata submission
- Structured data & schema markup
- Knowledge panel optimisation
- Cross-platform entity consistency
- Authority signal reinforcement
GEO-First Content Strategy
AI models prefer structured, authoritative, clearly attributed content. We build a content strategy that serves both traditional search and AI-generated answer engines simultaneously.
- GEO content framework & templates
- Topic cluster mapping for AI coverage
- Long-form authority content creation
- Cited source & reference strategy
- Content freshness & update schedule
- Integration with existing SEO strategy
SEO vs GEO
Search Has Changed. Your Strategy Should Too.
Traditional SEO gets you ranked on a results page. GEO gets you cited inside the answer itself — before the user ever sees a list of links. Both matter. Neither replaces the other.
Because our SEO and GEO work is done by the same team, your content and technical implementation are consistent across both disciplines — no duplication, no conflicting strategies.
Is Your Brand Visible to AI?
Book a free consultation and we'll audit your current AI visibility — checking how your brand appears (or doesn't) across the major generative engines, and what it will take to change that.
FAQ
Frequently Asked Questions
What's the difference between GEO and SEO?
SEO earns you rankings in search results; GEO — Generative Engine Optimisation — earns you citations inside AI-generated answers on ChatGPT, Gemini, Perplexity, and Google's AI Overviews. They're complementary: the same content and entity foundations feed both.
Can AI visibility actually be measured?
Yes. We track where and how your brand is cited across the major AI platforms and report monthly, so you see the trend rather than guessing.
Do I need traditional SEO first?
A sound technical and content foundation helps a lot, which is why we usually run GEO alongside SEO rather than instead of it.
How quickly does GEO show results?
It's an emerging channel and we're honest about that: structured data and entity work can surface in AI answers within weeks, while broader citation growth builds over months. Monthly reporting keeps it accountable.