… your website is a powerful marketing tool. A well-maintained website can help you perform in your chosen industry or niche and improve your business image. Developing your website offers many benefits including helping to obtain more leads, increase sales, enhance your professional brand and improve your customer service.
Here is an extended list of benefits you might not have thought about:
1. Create a Lasting First Impression
New visitors as well as potential customers will be pleased and assured to find a business website that is inviting, engaging and informational. When contacting leads on the phone or by email you can just leave a well-crafted website address and your contact can visit your website at they’re leisure. Often, your site will make a better first impression than you will because not all of us are polished sales people.
Bottom line: If you don’t have a website, your company is at a huge disadvantage.
You would think that by 2016 every small business person would understand the importance of a business website, but according to a survey dating from February 2016 only “54 percent [of small businesses] currently have a website and 46 percent do not have a website”.*