…In the past 6 years, there has been tremendous growth in the mobile app industry with more than 2 million apps produced and relayed across the iOS and Android stores. Even small sized businesses are coming up with their business app to capitalize on the growing trend. Well, the innate advantage with mobile apps is the accessibility and convenience. They have become highly favored and reliable way of communication between businesses and the customers and look quite promising doing this with a better mark of performance and character in the approaching times. Well, further supporting these facts, here are the top reasons why any business should invest in a mobile app:
The average American spends more than 2 hours every day, browsing through mobile apps. It could be a gaming platform or a shopping portal or anything serving some day-to-day utility. While it’s true that only a handful of apps will be frequented every day, users will always have to scroll, scan and unlock their devices for the apps they are looking for. Mobile is also the easiest way to stay online, regardless of the time of the day or the place we are in. This also results in customers looking for products and services on-the-go.
- Excellent direct marketing channel
Mobile apps for businesses combine several features into a single platform. They become the go-to solution for general information about service details, product specs, pricing, news feed, booking forms, payment gateway and much more. Further, you can always come up with notifications that redirect the customer directly to the product page and encourage a buy.
- Added convenience and extra value
The measurements for product choice have changed a lot in recent years. It’s no more about the quality, but more about the convenience of purchase. Customers want to make a seamless and easy purchase and apps are the best way to facilitate this. Apart from encouraging intuitive buys, apps ensure that the customer will be able to search, select and pay for a product without much of a fuss. For the customer, being able to make a quick purchase adds a lot of value to the money spent.
- Outperforming competition
Regardless of the size of the business and depending on the industry you belong to, a mobile app has become a standard point of sale. Customers rarely visit brick and mortar stores to make a buy when they have the option to select, pay and order for a product to be delivered at their doorsteps. Apps win over traditional websites in being easy, simple to use and offer a fast checkout. While every business has come to realize this, only some have been able to make it to the top. The secret of success lies in the app UX, secure payment gateway, brand continuity, offers and customer loyalty strategies among others.
- Reaching out to a larger audience base
In the past few years, the penetration of the smart phone has outnumbered the reach of traditional laptops and desktops. Consequently, you will be able to reach out to a bigger audience group with a mobile app than you could with an ecommerce website or a brick and mortar store.